Can a business meaningfully use an off-the-shelf commercial GenAI model when that model doesn’t have knowledge of that business and its data? Much has been made of the transformational potential of AI but let’s bring it back to reality. Trained models are like insects trapped in amber – they have significant information gaps. How can a business bridge this gap and bring the power of AI to their business data? Learn about the emergent behaviours of Foundational Models (FMs) and how, when augmented, models can be freed from their amber.