As AI technology becomes a central feature in smartphone marketing, this brief offers readers a critical analysis of the hype versus reality in the current landscape. Explore how the promotional fervour around AI-driven features like the Google Pixel 8’s photo manipulation capabilities influences consumer expectations and drives adoption. With new dedicated AI devices such as the Rabbit R1 appearing in the market, what are their expectations of the network? Gain insights into how AI applications will impact network traffic-demands and understand the Telco’s role as both partner and participant in the smartphone AI revolution.