The hard truth is that many products fail because they fail to focus on solving real, unmet customer needs. A CB Insights report highlights “no market need” as the #2 reason behind product failures, stressing the importance of achieving product-market fit (PMF).
So, how do you get there? Success lies in deeply understanding your audience, identifying urgent pain points, and creating tailored solutions that deliver value. Tools like Outcome-Driven Innovation® (ODI) help uncover measurable customer outcomes, while frameworks like Lean Startup enable iterative testing for solutions that resonate.
Combining data-driven insights with agile experimentation results in fewer surprises, fewer pivots, and the faster the new product introduction will hit the mark in the marketplace.
Do you understand what your customers really want? Download our playbook and take the guesswork out of innovation.